Retargeting

Search, Regroup, Capture

What is Retargeting?

Retargeting is the process of serving ads to customers who have expressed interest in your business. This is done by keywords or scripts added to your website that will target the leads that have visited your business’s website or expressed interest by keywords they use in search engines.

We track the results of a retargeting campaign using a conversion metric called an “action”. An “Action” is recorded each time a customer visit your business after seeing a digital banner ad.

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Campaign Types

Search Retargeting

Targeting people based off of the keywords they type into search engines.

Site Retargeting

Target your website leads with digital banner ads.

Contextual Retargeting

Targeting website categories and serving ads on certain types of websites.

Benefits

Easy to Manage. No need to track manually or even download an app.
Allows advertisers to target groups without needing a client list.
Able to serve ads on over 600,000+ Apps and millions of websites.
Works with video ads serving to OTT enabled platforms.
Over 30% increased conversion rate on leads to website.
Increase traffic leads.

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Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.