Radio Broadcasting
Lifestyle, Emotion, Musical Preference
Lifestyle
Radio is a unique advertising platform for advertising. It does not provide any visual cues to the listener, but still provides influence over their lifestyle choices.
Marketing via radio broadcasting allows you to reach a wider marketing of people with nothing but a voice. We influence not only what the listener should do, but also how they should be doing it.
Emotion
Radio connects with audiences on an emotional level, creating trust and loyalty through the power of sound.
With compelling voices, stories, and music, radio evokes feelings that influence decisions and inspire action.
Musical Preference
Music and personal preference keep evolving over time, but one thing that is for certain is that people will continue to listen to music that they enjoy. The power of radio comes down to the diversity of programming advertisers can use to access niche groups of people.
Radio Stations
KUPI is #1 for Country in East Idaho, broadcasting on 99.1 and 99.5 FM. With the widest reach and top country hits, it’s your home for today’s best in country.
Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.