
Regional Mexicana
The marketing world is waking up to something we at La Super Caliente have known for quite some time… there is tremendous power and growth potential to be had by reaching the fast growing eastern Idaho Hispanic Population. La Super Caliente is not just a radio station… it’s a trust resource for the Hispanic population in our coverage area.
Personalities

Domingo Munoz

Ellington De Leon

Ramiro Varela
La Super Caliente Demographics
- Women compared to Men Listeners 60%
- Percent of Listeners who earn more than 25k+ annually 47%
Most listeners of La Super Caliente are between the ages of 25 to 54 years of Age

25-34 Years Old

35-44 Years Old

45-54 Years Old
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Coverage Area


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Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.
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