Advertise on La Super Caliente
The marketing world is waking up to something we at La Super Caliente have known for quite some time… there is tremendous power and growth potential to be had by reaching the fast growing eastern Idaho Hispanic Population. La Super Caliente is not just a radio station… it’s a trust resource for the Hispanic population in our coverage area.
Key Demographics:
Age: La Super Caliente targets adults aged 25–54, reaching listeners in their prime working, family, and consumer years.
- Gender: The audience leans male, with 60% identifying as men and 40% as women. 60%
- Income: 47% of listeners earn $25,000 or more annually, offering solid reach into budget-conscious but loyal consumers. 47%
Cultural Relevance: As a trusted Spanish-language station, La Super Caliente connects with East Idaho’s growing Hispanic population through culturally meaningful content and community engagement.
Community Reach: More than just a station, La Super Caliente is a go-to resource for news, music, and connection within the Hispanic community.
Advertise on La Super Caliente
Radio Stations
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Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.