Advertise on KUPI Legends
KUPI Legends is “Where the Legends of Country Live” in East Idaho, with the largest coverage area of any country station in Eastern Idaho. We support our listeners every day with a talented cast of On-air talent to drive interest in our local community. Everything we do is intended to help the advertiser meet budgets and projections. There are no surprises; listeners get the best music these country artists have to offer.
Key Demographics:
Age: Primarily adults aged 35–64, with strong loyalty from listeners who appreciate classic country music.
- Gender: The audience leans slightly female, with 53% women and 47% men tuning in regularly. 53%
- Homeownership: 77% of listeners own their homes, making KUPI Legends an ideal platform to reach stable, established households. 77%
- Education: Half of the audience has attended some college or holds a college degree, reflecting a well-informed and thoughtful listener base. 50%
- Income: 48% of listeners earn $50,000 or more annually, making them a solid demographic for premium products and services. 48%
KUPI Legends offers a direct line to a mature and loyal country music audience across East Idaho.
Advertise on KUPI Legends
Radio Stations
KUPI is #1 for Country in East Idaho, broadcasting on 99.1 and 99.5 FM. With the widest reach and top country hits, it’s your home for today’s best in country.
Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.