Advertise on NOW 105.1
NOW 105.1 (KAOX) delivers a wide range of listeners. Entire families can tune in to NOW1051 (Idaho’s Hit Music Station) because we play new music first… that everyone can enjoy! We guarantee to never play more then 2 minutes of commercials in an hour, and cut the chatter and talk over any other station.
Key Demographics:
Age: NOW 105.1 targets adults aged 18–34, appealing to a younger, trend-savvy audience that’s always looking for the newest hits.
- Gender: The station has a slightly male-skewing audience, with 52% identifying as men and 48% as women. 52%
- Education: 49% of NOW 105.1 listeners have attended some college or earned a college degree. 49%
- Income: 28% of the audience earns $50,000 or more annually. 28%
- Homeownership: 29% of listeners own their home, reflecting a mobile, fast-paced lifestyle ideal for digital-first advertisers. 29%
NOW 105.1 is your direct line to East Idaho’s energetic and music-loving younger generation—engaged, on-the-go, and always listening.
Advertise on NOW 105.1
Radio Stations
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Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.