Advertise on 100 MYfm
100.7 MYfm is East Idaho’s destination for today’s best music—with a family-friendly twist. As a “flinch-free” station, MYfm delivers hits that are clean, uplifting, and safe for all ears, making it especially appealing to moms and families seeking a trustworthy station for daily listening.
Key Demographics:
Age: Targeting adults aged 25–49, MYfm attracts a core audience in their prime earning and spending years.
- Gender: The station has a strong female skew, with 65% of listeners identifying as women and 35% as men. 65%
- Education: 68% of MYfm listeners have completed some college or hold a college degree. 68%
- Income: 61% of the audience earns $50,000 or more annually, reflecting a financially capable and consumer-ready listener base. 61%
- Homeownership: 73% of listeners are homeowners, providing an ideal platform for advertisers looking to reach stable, established households. 73%
100.7 MYfm offers a powerful way to connect your message with East Idaho’s family-focused, value-driven audience.
Advertise on 100 MYfm
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