Advertise on 99 KUPI
KUPI is “#1 for Country Radio” in East Idaho, with the largest coverage area of any country station in Eastern Idaho. We support our listeners every day with a talented cast of On-air talent to drive interest in our local community. Everything we do is intended to help the advertiser meet budgets and projections. There are no surprises; listeners get the best music these country artists have to offer.
Key Demographics:
Age: KUPI attracts a broad and loyal audience spanning multiple key age ranges, including 18–34, 35–54, and 55–64—making it ideal for advertisers looking to reach both young professionals and established households.
- Gender: The station has a slight female majority, with 53% of listeners identifying as women and 47% as men. 53%
- Education: 50% of KUPI listeners have completed some college or hold a college degree, reflecting a well-educated audience. 50%
- Income: 48% of the audience earns $50,000 or more annually, offering solid purchasing power for advertisers. 48%
- Homeownership: 77% of listeners own a home, making KUPI a powerful platform for reaching stable, community-rooted consumers. 77%
KUPI 99 is East Idaho’s trusted source for country music and delivers a high-impact way to connect your brand with a passionate, locally engaged listener base.
Advertise on 99 KUPI
Radio Stations
KUPI is #1 for Country in East Idaho, broadcasting on 99.1 and 99.5 FM. With the widest reach and top country hits, it’s your home for today’s best in country.
Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.