
Video Ads
Show, Connect, Persuade
Why Do I Need Video Advertising with Over-the-Top (OTT), Zip Television (ZTV), and Connected Television (CTV)?
Video advertising through OTT, Zip Television, and CTV is essential for reaching your audience where they are—on their favorite streaming platforms. These targeted ad placements ensure your message is seen by engaged viewers, delivering measurable results for your business in Eastern Idaho.
🔹 Precision Targeting: Reach specific audiences based on demographics, interests, and viewing habits, ensuring your ads are seen by the right people.
🔹 High Engagement: Capture attention with immersive, non-skippable ads that play on connected TVs, streaming services, and mobile devices.
🔹 Measurable Results: Track impressions, completion rates, and conversions to optimize campaigns and maximize your advertising impact.
Pay Per Click Recommendations

Precise Targeting
Video advertising allows you to target viewers based on demographics, interests, location, and viewing habits, ensuring your message reaches the right audience at the right time.

Wide Reach
Video commercials can be distributed on TV, streaming services, social media, and websites, ensuring maximum exposure.

Brand Recall
People retain visual and audio information better, making video an excellent tool for reinforcing brand awareness.
Benefits
- Precision Targeting – Reach specific audiences based on demographics, interests, location, and viewing habits for maximum impact.
- Higher Engagement – Video content captures attention more effectively than static ads, increasing viewer interaction and retention.
- Stronger Brand Recall – People remember video ads better due to the combination of visuals, sound, and storytelling.
- Non-Skippable Inventory – Many OTT and CTV ads are unskippable, ensuring your message is fully seen.
- Measurable Results – Track impressions, completion rates, and conversions to refine campaigns and maximize ROI.
- Cross-Platform Reach – Deliver ads across streaming services, smart TVs, mobile devices, and websites for broad exposure.
- Cost-Effective Compared to Traditional TV – Targeted placements reduce wasted ad spend and increase efficiency.
- Premium Brand Safety – Ads appear alongside professionally produced content on trusted streaming platforms.
- Geo-Targeting Capabilities – Deliver location-based ads to ensure relevance to local and regional audiences.
- Flexible Budgeting – Scale campaigns to fit your budget while still reaching a high-value audience.
Contact an Account Manager

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.
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