
Sports Radio
980 the Zone is all sports all the time. If you are looking for sports talk listeners in East Idaho, you’ve found them! In addtion to the Fox network programs, we broadcast the BYU Sports, Boise State Broncos, the Idaho Falls Chukars, and Local High School Games of the week, Football and Basketball.
Our Personalities

John Balginy

Phil Moon
980 the Zone Demographics
- Women compared to Men Listeners 16%
- Percent of Listeners who have had some College or a College Degree 78%
- Percent of Listeners who own their own home 61%
- Percent of Listeners who earn more than 50k+ annually 78%
Most listeners of 980 the Zone are between the ages of 25 to 64 years of Age

18-24 Years Old

25-34 Years Old

35-44 Years Old

45-54 Years Old

55-64 Years Old

65+ Years Old
Coverage Area


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Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.
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KUPI - 99KUPI
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KSNA - 100.7 MyFm
KAOXHD2 - NOW105.1
KLSC - La Super Caliente
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