Advertise on Newstalk 107.9
Arrow 107.1 is East Idaho’s go-to station for the Greatest Hits from the 70s, 80s, and 90s, making it the top choice for listeners, especially at work. Our audience spans seasoned adults and younger generations who can all sing along to the timeless classics we play.
Key Demographics:
Age: Primarily adults aged 35 and older, with a strong base among listeners 45–64 who are highly engaged in current events and political commentary.
- Gender: The audience skews male, with approximately 60% men and 40% women listening consistently. 60%
- Homeownership: 79% of listeners own their homes, indicating a stable, established audience with spending power. 79%
- Listening Location: 68% of listening takes place outside the home—during commutes, at work, or on the go—making it ideal for capturing attention throughout the day. 68%
Newstalk 107.9 connects advertisers with an informed and influential East Idaho audience that values news, talk, and timely perspectives.
Advertise on Newstalk 107.9
Radio Stations
KUPI is #1 for Country in East Idaho, broadcasting on 99.1 and 99.5 FM. With the widest reach and top country hits, it’s your home for today’s best in country.
Arrow 107.1 delivers timeless hits from the ’70s, ’80s, and ’90s. This adult favorite keeps the classics alive for listeners who love variety and nostalgia.
100 MYfm plays today’s best music with a family-friendly twist. Clean, upbeat hits that match the values of conservative households across Eastern Idaho.
La Super Caliente is East Idaho’s go-to Hispanic station, delivering today’s hottest regional and Latin hits to a fast-growing bilingual audience.
All sports, all the time—980 The Sports Zone brings you nonstop coverage of High School, College, and Pro sports every day across East Idaho.
Newstalk 107.9 delivers trusted conservative voices and headlines. Start your day informed with Neal Larson and Julie Mason in the morning.
NOW 105.1 plays today’s hottest hits first, with music the whole family can enjoy. Tune in on 105.1 FM or in crystal-clear digital on 107.9 HD2!
KUPI Plus on 92.5 FM plays all the country legends you know and love. It’s the soundtrack for true classic country fans in East Idaho.