Country Legends Radio

KUPI+ is “Idaho Falls’ Home for Country Legends,” playing the greatest country hits from the icons of the genre. With a deep appreciation for classic country, we bring the songs and artists that shaped the industry to life for our listeners every day. Our station is built on a love for timeless music and a commitment to our community, delivering a nostalgic yet fresh listening experience. For advertisers, KUPI+ provides a trusted platform to reach a dedicated audience with no surprises—just legendary country music and effective advertising solutions.

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KUPI+ Demographics

Women compared to Men Listeners 53% 53%
Percent of Listeners who have had some College or a College Degree 50% 50%
Percent of Listeners who own their own home 77% 77%
Percent of Listeners who earn more than 50k+ annually 77% 77%

Most listeners of KUPI+ are between the ages of 35 to 64 years of Age

35-44 Years Old

45-54 Years Old

55-64 Years Old

65+ Years Old

Coverage Area

2023-2024 EEO Public File Report | FCC Outreach Notice | FCC Applications | KQEO HD2 Public Inspection File © Sandhill Media 2025

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.