Top 40 Radio

NOW 105.1 is Idaho Falls’ go-to station for today’s hottest hits! We bring you the biggest chart-toppers and trending music, keeping you energized at work, on the road, and everywhere in between. From pop anthems to the latest bangers, NOW 105.1 is where Idaho Falls stays connected to the pulse of Top 40 music.

Listen Live NOW 105.1 Website

Our Personalities

Brad Barlow

NOW 105.1 Demographics

Women compared to Men Listeners 52% 52%
Percent of Listeners who have had some College or a College Degree 49% 49%
Percent of Listeners who own their own home 29% 29%
Percent of Listeners who earn more than 50k+ annually 28% 28%

Most listeners of NOW 105.1 are between the ages of 18 to 34 years of Age

18-24 Years Old

25-34 Years Old

Coverage Area

NOW1079 Contemporary Hit Music Coverage Map

Contact Us

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Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.