Country Radio

99 KUPI is “#1 for Country Radio” in East Idaho, with the largest coverage area of any country station in Eastern Idaho. We support our listeners every day with a talented cast of On-air talent to drive interest in our local community. Everything we do is intended to help the advertiser meet budgets and projections. There are no surprises; listeners get the best music these country artists have to offer.

Listen Live 99 KUPI Website

Our Personalities

Jeff Roper

Brad Barlow

Ranger Rick

Z

99 KUPI Demographics

Women compared to Men Listeners 53% 53%
Percent of Listeners who have had some College or a College Degree 50% 50%
Percent of Listeners who own their own home 77% 77%
Percent of Listeners who earn more than 50k+ annually 77% 77%

Most listeners of 99 KUPI are between the ages of 18 to 64 years of Age

18-24 Years Old

25-34 Years Old

35-44 Years Old

45-54 Years Old

55-64 Years Old

65+ Years Old

Coverage Areas

Contact Us

2023 - 2024 EEO Public File Report | FCC Outreach Notice | FCC Applications | KUPI KQPI Public Inspection File © Sandhill Media 2025

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.